FAQ

Frequently Asked Questions

Clear answers to your most pressing questions about growth strategy.

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CATEGORY 01

About Abhigyan Consulting

Most consultancies deliver strategy. We own execution. We don't hand off after a beautiful deck — we stay in the marketplace until the location is secured, the campaign is performing, and revenue is growing. We measure success by your revenue, not our reports.
We specialize in three client archetypes: Market Entrants (startups & D2C expanding offline), Scale Specialists (established brands hitting revenue plateaus), and Asset Navigators (infrastructure developers & real estate investors). If your growth challenge falls into one of these, we're likely a fit.
F&B & Hospitality, Infrastructure & Real Estate, Technology & SaaS, and Travel & Lifestyle. We avoid "one-size-fits-all" generic consulting — vertical specialization lets us deliver industry-specific expertise.
Abhigyan was founded to solve a specific problem: the gap between strategy and execution. Our founder, Abhishek, spent 26 years mastering marketing from both the client and brand side before launching his independent consulting practice in 2016.
We're based in Noida, UP, and serve clients across India — as well as international brands establishing here — with deep on-ground presence across North India (NCR, UP, Haryana, Chandigarh).
CATEGORY 02

Services & Engagement

Start with a Strategic Consultation. We'll audit your current approach, identify your highest-ROI opportunities, and recommend a tailored service roadmap. Every business is different.
You can hire us for single services. However, services work best together — a location expansion project naturally includes hyperlocal marketing, and a brand hitting a CAC plateau naturally includes performance marketing + influencer marketing + content development. We recommend integrated engagements, but single-service projects are possible.
It varies by service.
  • Location scouting: 4–12 weeks
  • Hyperlocal campaigns: 6–8 weeks to show results
  • Performance marketing: 3–6 months for data maturity
  • Business facilitation: 12–18 weeks depending on deal complexity
  • Content development: typically 6+ months for compounding organic value
Perfect. Many clients start with a single project-based engagement (e.g., location scouting or a hyperlocal campaign), see results, then transition to a retainer for ongoing growth management. We support this scaling path.
CATEGORY 03

Pricing & Investment

Investment varies by scope and service. Strategic consultations are complimentary. Project-based engagements range from ₹1,50,000 to ₹10,00,000+ depending on complexity. Retainer-based engagements range from ₹1,00,000 to ₹5,00,000+/month. We'll provide a custom proposal after your consultation.
Yes.
  • Project-based fixed fees
  • Monthly retainers
  • Performance-linked pricing (CPA/CPL-based)
  • Hybrid models (base retainer + performance bonus)
Performance-linked pricing shifts risk to campaign performance — you only pay for results.
The initial 90-minute Strategic Consultation is complimentary. It includes a market audit, growth opportunity identification, service recommendation, and a preliminary timeline & investment estimate.
For some engagements, yes. For example:
  • Performance marketing requires media spend (separate from our fees)
  • Location scouting may include travel, research tools, and third-party data
  • Influencer partnerships include creator fees (separate from our management fees)
We always provide a complete cost breakdown before engagement.
CATEGORY 04

Strategy & Methodology

We follow the Intelligence → Strategy → Execution framework: on-ground research and demographic audits, then Route-to-Market frameworks and channel strategy, then implementation and results tracking. Every strategy is grounded in local intelligence, not secondary data.
Revenue outcomes. We track Cost Per Acquisition, Cost Per Lead, Customer Acquisition Cost, footfall volume & velocity, market share, and conversion rates. Vanity metrics — likes, impressions — are noise. Revenue growth is signal.
We guarantee our methodology and effort. We don't guarantee market outcomes — markets are complex. However, we offer performance-linked pricing for clients who want us to share the risk. Our success is tied to your revenue growth.
Depends on engagement type. Retainer clients: weekly check-ins + monthly strategy sessions. Project-based: bi-weekly updates + monthly reviews. Performance campaigns: daily optimization reports + weekly strategy huddles.
CATEGORY 05

Practical Questions

Yes. We've collaborated with marketing agencies, design firms, tech teams, and in-house teams. We can operate as a strategy layer, an execution layer, or a hybrid. Clear roles prevent turf wars.
We complement, not compete. We can train your team on our methodology, collaborate on execution, or operate in a strategic advisory capacity. Many clients use us as an outsourced growth leader while their in-house team executes.
Yes. We offer strategy coaching, methodology training, and capability-building workshops. If you want to build growth competency in-house, we can transfer our frameworks to your team.
Industry-standard tools: Google Analytics, Meta Business Suite, SEMrush, Airtable for data tracking, Figma for design, and custom dashboards for performance monitoring. You retain ownership of your data.
Our team regularly audits competitor strategies, tracks regulatory changes in North India, attends industry conferences, and maintains relationships with key stakeholders — developers, retailers, local government contacts. We bring this intelligence into every engagement.
We've worked across diverse sectors. If your niche requires specific expertise we don't have, we'll either build it or connect you with vetted specialists. No ego — just results.
CATEGORY 06

Logistics & Working Together

Both models work. For strategy and performance marketing, remote collaboration is efficient. For location scouting, hyperlocal marketing, and business facilitation, on-ground presence is essential. Most engagements blend hybrid work: remote strategy, on-ground execution.
We limit simultaneous engagements to maintain quality. Reach out with your timeline — if we're at capacity, we can recommend vetted partners or put you on our waitlist.
It depends on scope. Strategic consultations: typically within 1–2 weeks. Project-based: 1–2 weeks to scope and contract. Retainers: 2–4 weeks to onboard and launch. We always communicate timeline upfront.
No lock-in contracts. If circumstances change, we'll work with you on a wind-down plan. For retainers, we typically require 30 days' notice. For project-based work, we honor completion of the current milestone.
Yes. Custom dashboards tailored to your KPIs, monthly reports with insights and recommendations, and weekly brief syncs for active campaigns.
CATEGORY 07

Right-Fit Qualification

You're a good fit if

  • You operate in India or are expanding into the Indian market
  • Your challenge relates to location expansion, revenue optimization, or partnership acceleration
  • You're serious about growth — not looking for free advice
  • You're open to taking risks and testing new channels
  • You care about revenue outcomes, not vanity metrics

You're not a fit if

  • Your challenge is outside our vertical expertise (e.g., pure tech product development, HR, internal ops)
  • You're looking for the lowest-cost solution — we optimize for ROI, not discount pricing
  • You want vague brand building without revenue accountability
Let's talk. We'll have an honest conversation about your challenge and whether we can help. If not, we'll recommend someone who can.
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